PositivityTools
Dental Practice Websites

The calm, trustworthy website your new patients deserve.

For family, cosmetic, pediatric, and implant practices who want a site that matches the experience inside the office. Mobile-first, insurance-aware, new-patient-focused. $497 flat, 7 days, you own everything.

Built for practices whose waiting rooms feel different than most.

What's included

  • Custom-built site, not a template
  • Mobile-first, written for conversion
  • Foundational SEO setup + 2 months of content
  • 7-day delivery, 1 round of revisions
  • You own everything — domain, code, copy

The honest problem

Most dental sites are leaking money.

'Dentist near me' searches pick the first clean site

New patients compare 3 sites on average. They pick the one that loads fast, clearly states insurance accepted, and has a big 'New Patient' button. If yours is buried in Flash-era navigation, you're invisible.

Your new-patient form is 11 fields of friction

A brand-new patient won't fill out health history, insurance, emergency contact, AND dental history before they've even met you. Three fields to start the conversation — then forward the rest as a PDF for in-office completion.

Your services read like dental jargon

Patients don't Google 'endodontic therapy' — they Google 'root canal cost.' Your service pages need plain-language titles, transparent pricing tiers (cosmetic especially), and real answers to anxiety questions like 'will this hurt'.

How we fix it

A dental site that actually books new patients.

  • Trust-first hero — team photo, credentials, insurance logos above the fold
  • 3-field new-patient intake — name, email, insurance carrier
  • Plain-language service pages with transparent pricing tiers
  • Insurance check — accepted carriers visible immediately
  • 2 months of SEO content on "dentist [city]" + service-specific searches

See the work

See the dental site we'd build for you.

Below is the dental template — your team, your location, your accepted insurance, your real pricing. Shipped in 7 days. Scroll the 7 directions below — pick your favourite, we build from there.

dentists-demo.positivitytools.com
Live demo #01 — Fully built

Here's what your dental site will look like.

Open the live dental demo
emergency-first.template.demo
24/7 Emergency

Dental problem?
We're on the way.

555-000-0000
Same dayFlat rateLicensed

Live template

Emergency First

Open it
luxury-edit.template.demo
An Elevated Dental Studio

The art of the consult.

Book a consultation

Live template

Luxury Edit

Open it
photo-wall.template.demo
Portfolio

Live template

Photo Wall

Open it
authority-card.template.demo
Est. 2014 • Licensed

Dental you can stake your name on.

What's included

  • Licensed + insured
  • Written estimate
  • 1-yr workmanship

Live template

Authority Card

Open it
bold-statement.template.demo

Your dental.
Done right.
The first time.

● Local owned since 2014Get quote

Live template

Bold Statement

Open it
calendar-first.template.demo

Book your slot

Next availability this week

Mon8:00
Mon10:00
Mon1:00
Tue8:00
Tue2:00
Tue4:30
Wed9:00
Wed11:00
Wed3:00

Live template

Calendar First

Open it
price-led.template.demo
Flat-rate pricing
from$149

No surprise fees. Price locked before we start.

See full pricing →

Live template

Price-Led

Open it

Every direction is fully customisable — your brand, your copy, your photos, your services. Pick the one closest to your vision and we build from there.

Why we win

$497 lands between two bad options.

Most dental shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

  • Nice design
  • Takes 6–12 weeks
  • Agency owns hosting
  • Pay forever to keep it live
  • Locked into their stack
PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

  • Premium design
  • 7-day delivery
  • You own everything
  • Free 2 months of SEO content
  • No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

  • Cheap
  • Takes you 40+ hours
  • Template — looks template-y
  • No SEO out of the box
  • Paying every month forever

The ranking plan

Risk-averse buyers Google everything. We answer what they ask.

New patients research treatments, insurance, and reviews for hours before calling. We publish 8 patient-facing articles over 2 months — transparent, plain-language, SEO-optimised — so your site wins the research phase.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The meat of it
02Weeks 2–8

8 niche-specific dental articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

What we'll write

Real searches, written for your market.

Month 1 · Week 1

Dental Insurance: What It Actually Covers

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 2

Deep Cleaning vs Regular Cleaning: When Each Is Needed

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 3

Invisalign vs Braces: Full Cost Comparison

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 4

Root Canal: What It Actually Feels Like

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 1

Dental Implants: Full Cost & Timeline

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 2

Teeth Whitening: In-Office vs Take-Home Kits

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 3

When to Bring a Child to the Dentist

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 4

Why Flossing Actually Matters (With Science)

1,500+ words · SEO-optimised · published to your site

8

Articles

1,500+

Words each

Weekly

Publish cadence

Human

Reviewed by Dave + Mark

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

One price. Everything in.

Your new-patient pipeline. $497. That's the bill.

$1,500$497

Typical dental-agency quote: $4,500 + $500/mo retainer.

  • Custom dental site (up to 6 pages)
  • Mobile-first with new-patient CTA in top bar
  • Plain-language service pages with pricing tiers
  • Insurance carrier list + eligibility check form
  • Team bios + credential blocks
  • 2 months of SEO articles included
  • 1 round of revisions
  • You own the site, the domain, everything
Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your dental business — set up and wired in before it ships.

Dentrix / Eaglesoft

Practice management

Open Dental

Open-source PMS

NexHealth

Patient scheduling + recall

Google Calendar

Doctor sync

Stripe

Card on file

Twilio

Appointment reminders

Podium

Review auto-requests

Google Business Profile

Local reviews

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Patient-facing articles on common procedures, pain management, insurance questions, 'what does a cleaning actually cost' — the searches new patients run before booking.

Premium theme pack

$150 value

Full PositivityTools theme library. Useful if you add patient education resources, membership plans, or online bill pay later.

AI automation playbook

$97 value

Missed-call text back, new-patient follow-up, appointment reminders, review auto-asks. Copy-paste automations, run them yourself.

How we work

How we build for dental practices.

7-day delivery.

Payment to preview link in 7 calendar days. We miss it, we refund. That's the whole policy.

HIPAA-aware build.

We don't collect PHI through website forms (beyond basic contact info). Intake forms go through your practice management software or secure patient portal — we won't liability-expose you.

You own everything.

Domain, code, copy, patient-facing SEO content. No retainer, no hostage hosting, no 'we keep the site if you leave'.

Human-reviewed, every word.

Dave or Mark reviews every page before it ships. Patients can smell template dentist copy instantly. We don't ship it.

Every question we get

What dental owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.

Only 4 dental builds per week

Your next new patient is shopping sites right now.

Dave responds inside 24 hours. If we're a fit, we start the 7-day build the same day.

30-second form. Dave replies within 24 hours.